New advanced search feature on wine.com is pretty snazzy
Wine.com today alerted me to a new Advanced Wine Search feature on their website that easily narrows the search path toward a wine or wines that fit the parameters you select, all in real time. I don’t consider myself so geeky that I know what’s behind this new functionality, but I’ll climb the Tree of Educated Guesses and assume they’re using Ajax technology to power it.
There currently appear to be only 2,302 wines you can buy via wine.com’s new Advanced Wine Search; you can see this number on the bottom left of the first Search page (just click the link above). I am going to step out on one of the Tree’s lower limbs here and assume that this number represents only a fraction of the wines in wine.com’s inventory. Nevertheless, you can instantly see this inventory number recalculate on the fly depending on the boxes you check.
For example, just by clicking the Rhone Reds checkbox, the inventory will change from 2,302 to 79 to indicate that there are 79 Rhone Reds available. Additionally clicking the Chateauneuf-du-Pape checkbox yields 19 wines available from France’s Chateauneuf-du-Pape appellation. Yep, it’s pretty easy to figure out.
In the results window, you can sort by price, rating, etc., as always, plus you can still set a price range to further hone your search.
I’m going to step a little farther out on that long limb and assume that wine.com must still add inventory to its Advanced Wine Search database. But because this tool is so intuitive – and therefore quick and easy to use – I would love to see this kind of technology applied to every online store I buy products from.
I’m also betting that this kind of usability is so appealing to its web-savvy customers that wine.com will win over a substantial market share of those wine buyers who have been frustrated with their online wine-buying experiences elsewhere.
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July 5th, 2007 13:37
New advanced search feature on wine.com is pretty snazzy…
Wine.com today announced a new Advanced Wine Search feature that works in real time. It’s so cool that I want to see it everywhere….
July 5th, 2007 14:53
[...] YouTube Link to Article ajax New advance search feature on wine.com is pretty snazzy » Posted at It’s a wine blog. It’s a hiking blog. It’s Winehiker Witiculture! on Thursday, July 05, 2007 Wine.com today alerted me to a new Advanced Wine Search feature on their website that easily narrows the search path toward a wine or wines that fit … Ajax technology to power it. There currently appear to be only 2,302 wines you can buy via wine.com’ View Entire Article » [...]
July 5th, 2007 15:12
It would be even snazzier if it would let me use it in Firefox…for some reason, even though I keep entering CA as my ship-to state, it keeps kicking me off the site. I know, most people use IE but what about all us Mac-folks? We drink wine too!
July 5th, 2007 16:02
Golly, JB, I can’t comment on why you get booted off using Firefox on your Mac. What version of Firefox are you using? It works for me in Firefox 2.0 on my PC.
I think Mac folks deserve as much wine as the rest of us who wish we had a Mac, if not more.
July 6th, 2007 10:46
Did the same thing to me for IE7 on PC. How can they be such an experienced web company and make such rookie mistakes? I actually find myself pulling for them a from time to time but they make some silly mistakes…
July 6th, 2007 15:29
firefox version 2.0.0.4
I think it’s the latest? Hmmmm.
July 8th, 2007 12:49
me three – firefox 2.0.0.4 on WinXP – it asks me my state, I enter CA, and it asks me again – I’m stuck in an endless loop…
March 11th, 2009 10:03
[...] New advance search feature on wine.com is pretty snazzy Wine.com announced a new Advanced Wine Search feature that works in real time. It’s so cool that I want to see it everywhere. (tags: advanced wine search feature wine.com winehiker http://www.californiawinehikes.com) [...]