Off to Wine 2.0

The one-winery-a-day guys at RadCru and the direct-to-consumer technology folks at Inertia Beverage are hosting the second annual Wine 2.0 event in San Francisco this afternoon at five o’clock. Here’s what they have to say about the looming juggernaut that is Wine 2.0:

Wine 2.0 is a wine industry networking group featuring the newest generation of emerging companies, services and communication tools that are changing the world of wine. Participating players are using technology to change the way wine is made, marketed, communicated about or sold. Wine 2.0′s focus is on better identifying where the opportunities for all players in the space are and providing a forum to communicate the best ideas. From winery direct sales to virtual wineries, Wine 2.0 is blending the line between wine and technology.

The darlings of this year’s wine and technology lineup will be speaking at the event, including podcaster Gary Vaynerchuk from Winelibrary.tv, Alder Yarrow from the Vinography blog, and Tom Wark from Fermentation. About 40 winemakers and a number of supporting Wine 2.0 entrepreneurs are also on the program; you can see a list of who’s represented here, a list that includes yours truly.

A few of us wine bloggers will be there to soak up the energy that’s bound to be created when wine and technology mix. I’ll be hopping on the train this afternoon and reporting my experience sometime thereafter here on Winehiker Witiculture. So if you consider yourself a wine geek, stay tuned right here for the mental schwag I take away with me.

~winehiker

Related posts:

• Brave heroes on the winepath
• Wine, too, for the next generation
• Face the wine, book a night out, do vinogeekspeak

This entry was posted on Friday, June 1st, 2007 at 10:57 am and is filed under grape squeezins. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.