Opening new doors in winemaking
In a July 31st update to his winemaking clientele, Crushpad CEO Michael Brill relates his strategy for creating a passageway to his new barrel room, and he does it in high YouTube fashion. Writes Mr. Brill:
We just took possession of the 7,000 sq ft room that will store up to 2,000 barrels. The problem was that there was a wall between the main winery space and the barrel room. So Ty put on a helmet and carefully went to work to join the rooms. Many of you know that Ty used to be in the military. With these driving skills, we all feel that our country is a lot safer with Ty working at Crushpad.
Driving skills? In a barrel room? Here’s a look at what went on at Crushpad (requires QuickTime).
Michael also mentions that the Wine Spectator has published a full-page story about Crushpad. In Wanna Be a Winemaker?, columnist Eric Arnold writes that it still takes passion, but nowadays a lot less money, to make your own high quality wine. It’s good reading, complete with more video.
Making high-quality wine on the cheap. That’s just what I’m doing with 24 other wannabe winemakers.
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