Winemaker? Want buzz? Engage your fellow wine blogger
Establishing an online presence means more these days than it used to. Sure, you can build ecommerce capability into your website. But that alone will not create buzz about your wines, nor any other activity you engage in at your winery operation. So, how are you creating buzz, and how are you planning to do it online?
If you’re not maximizing your online potential, have you considered writing your own blog or hiring online marketing expertise?
Have you considered engaging the interest of the wine blogging community?
If you want buzz, a very cost-effective way to get it is to communicate with your potential customers through the conduit of a wine blogger. It’s like the brass ring on the merry-go-round: you don’t have to reach for it, but if you’re on the ride, why not try?
According to Ryan Fujiu, CEO of calwineries.com,
“Wine bloggers are continuously looking for new, interesting ideas coming out of wineries to write about. If your idea is good, contact as many wine bloggers as you can asking them to write about it (wine bribes work amazing well). This has many benefits beyond the exposure and traffic to your site. Wine blogger links are considered very important in the search engines, and will help increase the page rank of your site. Search Engine algorithms are quite complicated, but the more links that are pointing towards your site, the more traffic you will receive from the search engines.”
Ryan shares a classic example of how wine blogosphere buzz works. As long as you’re riding that prancing horse, I recommend you read what Ryan has to say. Then, reach out for that brass ring.
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February 13th, 2007 13:40
Winemaker? Want buzz? Engage your fellow wine blogger…
If you’re a winemaker, do you know the scale of your online presence? Do you know how much online traffic you’re getting? Do you know how important both are? Consider maximizing your buzz potential by engaging the interest of the wine blogging commun…
February 14th, 2007 07:19
I also must say, I appreciate any effort a winemaker takes to reach out to me. I have recently had a few contact me after I posted about one of their wines, wanting to discuss my post and get feedback. Plus, offering me more information about their wines or agreeing to do an interview (I really need to get going on that one!) For me, it makes me much more interested in their products since they clearly care about their customers. Even just a quick email letting me know that they read my post goes a long way to piqueing further interest in a winery. It makes me more likely to go back to their wines again in the future, which will create another post about their brand.
February 14th, 2007 16:19
Sonadora, thank you for your comments. You frame your thoughts beautfully; I could not have said it any better.
I’ve found that after posting about a wine or winery, I’m better off contacting the winemaker rather than expecting contact. The results have been astounding for both parties, as my recent exchanges with George Troquato of Cinnabar, Rod Snapp of Javelina Leap, and John Munch of Le Cuvier have proven. In fact, as a result of my posts about Le Cuvier zins, John has allowed me (and this is news, BTW) to join his closed Elliptical Society wine club. I’m still trying to get over it.
Obviously (to us bloggers) the blogosphere works. We gotta keep blogging!
March 15th, 2009 11:23
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